As a social media manager, you face many day-to-day challenges, including:

• You’re in charge of social media, but most of your social comments are customer service related.
• Your social media data isn’t integrated into your CRM system.
• You’re expected to respond to customer posts and messages 24/7.
• You need to rapidly respond to a PR crisis to protect your brand, but it's not easy to know exactly what's happening or take action quickly.

But modernizing your social media technology can alleviate these pain points. Read the whitepaper to learn four ways social media management can become more effective and strategic.