The transportation and logistics industry has been known for continual innovation and use of new technology. Over the past 18 months, supply chains have been pressed by the growth of e-commerce and customer demands for speedy and reliable deliveries. To meet relentless customer expectations, supply chains are being reimagined in four key ways. Trends to watch in the year ahead include promoting work-life balance to attract drivers, faster delivery becoming the new normal, supplier diversity and nearshoring boosting reliability, and supply chain transparency providing new paybacks. Companies are also exploring forward deployment of goods—the emerging trend of sending goods to an area in anticipation of orders. This puts a premium on analytics and data that can predict customers’ future needs.