This live, hour-long webinar will talk about three key components of an omnichannel personalized customer experience, based on real-world experience and best practices.

In this session, we’ll cover:

The importance of a first-party data strategy and how it impacts the buyer’s journey

How personalized content, offers, and actions can increase critical metrics such as revenue per session and customer lifetime value

Ways to measure and optimize your e-commerce efforts to continuously improve your results