Forget 2020. CMOs are optimistic about a recovery in 2021; however, budgets will be tight. In 2021, you’ll need to focus on cost-effective ways to get in front of more opportunities. 

According to Gartner’s Annual CMO Survey for 2020-2021: 

• Producing Marketing Qualified Leads (MQLs) & Sales Qualified Leads (SQLs) are at the top of their priority list
• Budgets will shift largely away from traditional advertising/marketing to digital marketing 
• CMOs believe that digital advertising/marketing is a key tool to help build a post-Covid recovery

Most B2Bs will be looking for new ways to grow sales in 2021. Unfortunately, we can’t control when prospects are ready to buy. As a B2B marketer, your job is to make sure that when a qualified prospect is ready to buy, they think of your company first. That’s where marketing comes in. Good marketing is always an exercise in memorization. In 2021, you will need to focus on getting as many potential customers as possible to:

• Know your company exists
• What problems you can solve 
• How to take the next step

Digital marketing will enable you to accomplish these goals more effectively and much quicker than any other form of marketing in 2021.

Anticipating digital marketing trends and shifts will be more challenging in 2021 due to reduced and shifting budgets. As we know, trends are just that, trends. It may be difficult to decipher what is new, what is relevant, and what is fading. 

At Vende Digital, we work hard to stay ahead of trends and have curated this list of the top 21 trends for 2021. For you as a business leader, including some or all of these trends in your marketing mix will set your organization up for success.  

If you are wanting to get your marketing back on track in 2021, then you will want to download this report.