Reputation and crisis. They have long been two of the most relevant words to all communicators, whose jobs have long revolved around protecting the former, while combatting the latter.

The digital age, however, has made that function even more challenging because it has introduced an unprecedented speed with which brand reputations can be compromised and major crises can be thrust upon you.

We see you nodding your heads in recognition and shaking your heads in frustration. You recognize the problem, but feel tools and tactics are lacking. Well, NewsWhip, in partnership with PRWeek, is here to assist with this eBook, Real Problems, Real-Time Solutions.

Early this year, 150 in-house comms leaders took a survey whose goal was to discover the true pain points around reputation and crisis, while gauging current abilities to handle related matters in real time.

Misinformation is a scourge to brands – and communicators. As NewsWhip CEO Paul Quigley puts it, “How do you monitor media coverage when there is a firehose of information added to the internet every second?”

You’ll find answers to that crucial question – and others - on these pages. Better still, you’ll feel empowered to act at the same unprecedented speed at which misinformation spreads – if not faster.

Much attention is also paid to recognizing internal matters that impact external perceptions of your brand. We’ll also help you hone your skills at predicting the future. And it’s all supported by insightful data and counsel offered by industry leaders.

We are proud to present this eBook to you. In it, you’ll find education and inspiration to reclaim your reputation in real time.