Understanding your customer to provide a top-notch experience is more important now than ever before. Recognizing and grasping the capabilities of marketing technology is vital in order to stay ahead of the curve. According to Accenture, 90% of organizations view marketing as the connective tissue between different lines of business — sales, technology, service and product — based on its ownership of customer data and insights. Having a 360-degree view of the customer in all phases of their journey and the ability to provide those personalized messages is critical.

Marketing technology itself may not be new, but with the right tools and strategies, it provides your business new ways to save time and money, turn leads into contacts and understand every aspect of the customer. 

The 2021 Marketing Technology Success Guide will touch on each of our recommended technologies, illustrate how and why they should be implemented — or transformed if you already have them — and provide experts in the marketing technology field to help you along the way.

You’ll take away:

• A deep dive into 39 martech tools and strategies to boost productivity and return
• Research-backed insight into the importance of marketing technology and why it matters
• Marketing technology solutions to specific, common issues
• Recommendations and use cases to get started today