Social technology has fundamentally changed the way employees interact with customers. The companies that have taken the leap are reaping the benefits when their employees actively participate on social media. 

PostBeyond and Golfdale Consulting conducted primary survey research of 2,500 employees and 400 leaders to uncover best practices for companies that realize this largely untapped potential. This report uncovers new trends affecting their adoption, usage, and perceptions regarding social advocacy.

Access this report and you’ll learn how:

• Companies have benefited from a formal employee advocacy program
• Leadership participation inspires adoption and creates a competitive advantage
• Social advocacy makes social sharing easy, accessible and compelling for employees