This biannual report provides an in-depth examination of both examination of strategy and sentiment across the marketing industry. The report is a joint venture between Deloitte, the American Marketing Association, and Duke University's Fuqua School of Business. Compiled from the survey responses of 2,813 marketers at top companies, the 2017 CMO Survey examines nearly every aspect of the current marketing landscape. This 80-page report can provide the essential, current data that every marketing professional may need to drive results for their company. Here is just a small sampling of the invaluable data contained within the CMO Survey:
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