2014 Analytics Capability-Maturity Benchmark Study

In this report you'll learn how to move beyond mere web analytics to build a more comprehensive marketing analytics approach that includes mobile, social, and offline channels. And you'll see how your current analytics capabilities compare to those of similar organizations and where you have opportunities for improvement. Get this report now to see all the trends and findings of Adobe's global survey, including: Data collection, automation, and analysis are weak areas for many companies Data-driven decision making continues to gain importance New automation technologies are freeing up time for data exploration Request Free!