 | From opens to unsubscribes to click-throughs and beyond, email marketers love benchmarks. Of course, they aren't the only ones obsessed with statistics — see the legions of fantasy football enthusiasts, political prognosticators and Wall Street traders, among others — but emailers have a special yen for numbers because email marketing has so many ways you can use them to measure your success. That said, Silverpop holds that accurately gauging your marketing success requires looking beyond industry benchmarks to see whether your email program met, exceeded or fell short of your goals while adding value to the customer/prospect relationship and maximizing conversions and revenue. Used correctly, however, benchmark data can give you a baseline scorecard to help understand how far you need to travel in your performance-improvement journey. Request Free! |
