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The 2012 Search Marketing Benchmark Report – PPC Edition is a comprehensive reference guide containing more than 125 charts with analytical commentary, hundreds of informative insights from your peers, several case studies of real-life paid search marketing campaigns, and more. This report also features a special section on landing page optimization. To help you quickly locate the information most relevant to your marketing situation, they have segmented data throughout this report by:
- Average of all respondents
- Phases of PPC marketing maturity
- Primary marketing channels
- Organization size
- Key industry sectors
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