Evaluating any vendor is challenging. When it comes to generating first-party sourced and fully permissioned leads, there's even more on the line, with plenty of potential for confusion and smoke and mirrors. The exhaustion of discerning value from vapor is real.

This comprehensive list of questions helps you thoroughly examine how your vendors:

• Actually source and capture leads to ensure it's first-party data
• Maintain consent and compliance with the ever-evolving data regulations
• Support your needs beyond human intervention

Make sure your vendors aren't selling you empty promises! This Vendor Verification resource will help you hold them accountable and ensure you don't waste time or money.