You know that employees can reach a trusted audience when they share your brand content on their personal social networks. You also know that starting an enterprise social media advocacy program can help with brand health, lead generation, and employee engagement.

But how do you get started? Employee programs are strategic initiatives that required multiple managers and departments to collaborate. What can you do to make sure your program gets adopted and runs smoothly?

This guide will help you design, plan, and implement an employee social media advocacy strategy for your enterprise.