For the most part, LinkedIn members have been using the site to pursue their individual goals and objectives. It’s now time for the company to gather up the troops and bring all these individuals together—with their connections and their voices—and put forth a consistent company message. There is immense exponential value when the employees and company work together. One plus one equals much more than two.

But when your company and your employees get on the LinkedIn bandwagon, be sure to avoid these common mistakes.