Google Analytics is the ultimate free tool for measuring website performance. But are you getting the most out of it? Using basic features to gauge traffic is definitely useful, but Google Analytics also offers a plethora of advanced metrics that provide key insights in measuring the success of your website.

In addition to providing traffic numbers and reports, Google Analytics delivers a trove of other useful information for businesses. Advanced metrics can tell business owners if audiences are engaging with their site, ways in which social media marketing is driving traffic, how long visitors stay on website pages and more. Ultimately, this data reveals the effectiveness of your marketing efforts and how they translate into meeting your website goals.

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