To ERP or Not to ERP for SMBs: What Can ERP Do For Me?
Aberdeen defines Enterprise Resource Planning (ERP) as an integrated suite of modules that forms the operational and transactional system of record upon which any business...
Customer Experience Management in the Financial Services Industry: Balancing Regulations with Customer Delight
During November of 2011, Aberdeen surveyed 252 organizations regarding their use of CEM programs, and reported these findings within the January 2012 Customer Experience Management:...
Digital Marketing in Retail 2012: Integrating the Voice of the Customer across Channels
Customer channel preferences are constantly evolving, from the way they interact with brands to the channels that they shop through. According to the May 2011 Multi-Channel...
CMO Perspectives on Email Deliverability
Email continues to be the communication tool that is critical to building stronger relationships with existing and prospective customers. But the effort exerted to build integrated...
Mobile, Webmail, Desktop: Where Are We Viewing Email Now?
Email marketing isn't simple anymore. While webmail remains the dominant platform for accessing email, the use of mobile phones and the iPad is exploding. Download your copy...
Customer Analytics Pay Off: Driving Top-line Growth by Bringing Science to the Art of Marketing
Read this Executive Report to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction....
