The Wisdom Report represents all that is good in today's community of marketers - an ever present desire to learn, a willingness to put into practice new and proven marketing...
Suffer along if the status quo is “good enough.” But what if it's not? Sure there will be some “recovery” time required; plan for it. But with careful selection and...
Workplace productivity drives organizational performance. In a competitive market, it enables organizations to expand product and service offerings, increase profitability...
B2B Collaboration is becoming a priority for all businesses as a result of the pressures they are facing in today's business environment. These pressures come from the rising...
Aberdeen defines Enterprise Resource Planning (ERP) as an integrated suite of modules that forms the operational and transactional system of record upon which any business...
During November of 2011, Aberdeen surveyed 252 organizations regarding their use of CEM programs, and reported these findings within the January 2012 Customer Experience Management:...