Twitter is a green field for content marketers and social media managers. With more than 241 million active users, 58 million Tweets, and 2.1 billion searches every day, online...
Video has become the most engaging form of communications for marketing purposes and is an increasingly important piece of the online B2B marketing mix. But what will be the...
This analyst written paper compares two of the market leaders, IBM and Teradata, along with their competing products - IBM PureData System for Analytics, powered by Netezza...
Based on a survey conducted by the CMO Club, findings include: CMOs own the customer experience Marketing now operates in real time Need for more qualified data and analytics...
When it comes to investing in email marketing, there are multiple factors to consider, including an organization's current offering, customer satisfaction and market presence....
Effective talent management is a key element for an organisation's success. Acquiring and retaining talent through employee engagement strategies, leadership development,...