A new generation of digital-first buyers are gaining more control of the buying conversation. To capture more of the converging and evolving ICT markets that these buyers now influence and drive, service providers need to understand how billing drives customer experience conversations.

With everything else like network speed and the product and services being equal, excellent customer experience creates a true differentiator for the service providers improving loyalty and reducing churn. Billing is an integral part of the customer journey and critical in creating an end-to-end seamless experience changing the role that billing has traditionally been holding.

In this webinar, Omdia analyst James Crawshaw and Amdocs Head of Product Marketing for Monetization suite discuss the changing role of billing. Uncover:

• How rising consumer expectations and changing commerce behaviors are raising the game for service providers’ billing platforms
• Analyze the gaps between the market’s current requirements and the roles and functions that legacy systems are designed to fulfil
• Address the capabilities service providers should look for in a modern, digital-era billing platform and cloud-native architecture
• Discover how Amdocs Freestyle Billing, the newly launched revolutionary monetization solution is enabling CSPs to enable unique customer experiences and monetize anything in the new digital era.

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