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Although the travel industry has created digital front ends that enable customers to explore their market options efficiently and conveniently, many Communications Service Providers (CSPs) still need help providing wholesale operator customers with a personalized digital experience that makes their buying process easier and faster. Wholesale operator customers want online access to complete, up-to-date product and service information that provides the answers needed to make a buying decision based on their specific requirements—just like scheduling a trip online. In “Improve Your Wholesale Business Efficiency,” we’ve looked at best practices in the travel industry to see how they can be applied to enhance the selling of broadband services in the telecom industry. |
