With remote and hybrid work arrangements likely to last well into the future, the need to communicate effectively about benefits is critically important. Educating and communicating year-round can help employees prepare early for open enrollment, make informed decisions, and make the most of their benefits year-round. A seasonal communications strategy will bring maximum impact, reaching employees with important information where they are and when they need it. Timely, personalized support—anywhere and on any device—is a crucial element of the strategy.

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