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From laying cable to placing cell towers, defining service areas to deploying service personnel, it informs network optimization, customer targeting, and service provisioning. With 5G, location-based data will continue to grow at an exponential rate. This next generation of digital cellular networks will fuel great opportunities, but also familiar challenges. The opportunities will require deeper analytics to reveal the impacts of an immature network infrastructure. The challenge for providers, then, is whether they can deliver on the promise of a more efficient network offering higher bandwidth while dealing with the unprecedented impacts of streaming services and an interconnected world of sensors, vehicles, and people. Here, applied location analytics can support and accelerate the development of 5G, its adoption and efficiency, deployment of new broadband services. This whitepaper explores the critical role of location intelligence in accelerating the development of new broadband services and driving return on investment in a 5G world. |
