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In the telecom industry, product catalogs have been created, printed, and distributed for years – because well, that’s the way it’s always been done. This historical approach has led to many frustrations for both buyers and suppliers as the printed material becomes rapidly out of date, provides inaccurate information, and is missing new products and services. For distributors, this challenge is orders of magnitude larger because they are selling products from multiple OEMs. It is next to impossible for these businesses to maintain reliable data on all of the products themselves. TelTek has embraced the digital transformation of their sales and marketing – and has broken the chains of this legacy approach. They no longer print catalogs and instead stream live data feeds of their OEMs product data to their website to generate leads. No more incorrect or missing data – just actionable accurate data for their buyers. Learn how you can use the Thomas Connect approach to solve your data challenges and drive new business.
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