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They can no longer imagine, design and develop products with the usual top-down approach that they then replicate on a global scale but instead, must propose vehicles and solutions that are tailored to local and regional needs and preferences, all the way down to the individual. It requires connecting their internal ecosystem with a diversity of external stakeholders that include government officials, drivers, passengers, user groups, psychologists, energy companies and car dealerships to invent new mobility experiences for every citizen. This white paper discusses the need and role of PLM to address product development challenges and the imperative to think beyond PLM to connect the entire value network to foster innovation and be first to market with profitable, new customer experiences. |
