Hulu grew faster than the streaming market overall, but also saw a deceleration. Read the 2022 State of Streaming report for more detail on these trends, the outlook for the rest of the year, and additional data points on key topics like:

• How significant HBO Max ads are to streaming advertisers and how CPMs for HBO Max compare to the larger industry.
• Why connected TVs drive a majority of traditionally purchased streaming video ad spending, but mobile devices drive the largest share overall.
• How CPMs compare for audio ads on Spotify and Pandora, and how that has changed in the past year.

Request Free!