Today, Customer Relationship Management (CRM) and other vendors often make huge promises to increase revenue by improving and deepening the customer experience. But especially for insurance companies, these systems and data warehouses alone fail to manage customer-related data.

Download this article to learn:

• Why so many insurance companies fail to deliver on their customer-centric objectives (Hint: it almost always boils down to data.)
• Why the core elements of matching, merging and cleaning customer data falls into a discipline called master data management (MDM)
• How MDM uses identity resolution to identify and settle customer data and create a trusted golden record of your customers
• Why ‘householding’ is so important in achieving a Customer 360

Because insurance is such a highly competitive industry, insurers need to efficiently and accurately manage their customer data to harness the insights of their data, develop innovative offerings and mitigate risk. However, many of the CRM and similar technologies only reinforce barriers to Customer 360 because they add to the disconnected siloes of data. Start on the path to high-quality, trusted data with MDM today.