“Know Your Customer”, three words that for two decades have defined in principle how banks and financial organizations should identify users and know their associated risks. Minimizing assumptions made about how customers interact with online services has been (and still is) the dogma for preventing illicit activity in such a high-risk industry. Despite this standard, many companies struggle today to truly understand their customers’ behaviors, devices, and interactions with their services in the necessary depth, much to the detriment of their businesses.