Irish Life and Ushur Email Routing – A Fresh Look at Customer Engagement

Using Ushur’s SmartMail, an automated email routing software solution, Irish Life was able to instantly steer messages to the right department, more accurately than with human agents. Ushur’s conversational AI understands the meaning of each email and routes it to the proper authority. No delays. No backlogs. “The results we got were phenomenal, and we hadn't written a line of code,” said Ken Lynch, Head of Information Services at Irish Life.

In this case study, you’ll learn:

  • How Irish Life used Ushur’s SmartMail to automate its email triage process
  • What convinced Irish Life to select Ushur’s SmartMail solution
  • Irish Life’s results after deployment
  • Why Ushur’s conversational AI platform stood out from every other solution on the market
  • How working with Ushur inspired Irish Life to modernize its approach to customer communications
  • How Irish Life plans to expand its use of email automation tools in the near future

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