When Google announced the delayed phase-out of third-party cookies, Insurance leaders everywhere breathed a sigh of relief. After all, that means more time to prepare. 

Yet, 14% of Insurance leaders still fear the loss of business post third-party cookie deprecation. The battle is far from over, and the transition will come sooner than you think. 

We surveyed some of the top Insurance brands and top-level executives across P&C, Life, and Health Insurance to find out how they’re preparing for the looming ‘cookiepocalypse’.

Download the POV to explore:

• Our six key areas of understanding, which include business impact, omnichannel tracking, ability to execute, and more
• The pros and cons of either developing your own first-party data answers or relying on partners to develop a solution
• How Acxiom can prepare you to align with your metrics and customers