 | Insurance companies are shifting from their traditional competitive advantage of price, to offering a better customer experience as their differentiator. The combination of a lack of perceived product differentiation, a traditionally low engagement category, and low switching barriers have created a downward spiral for profit margins and increased customer churn rates. With studies invariably showing that strong customer experience strategies lead to good returns, insurers are increasingly turning towards customer experience as a point of differentiation. Download this white paper to find out the critical success factors for insurance companies looking to transform their customer experience:
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