Customers now have more opportunity than ever to easily shop for insurance, and they are doing so. According to a recent study, 75 percent of any insurance company’s customers have shopped around at least once over the past five years – and 40 percent in the past year. Since customer acquisition is very expensive it’s important for insurers to understand why customers are shopping and what exactly they are looking for so they can leverage that knowledge into higher retention and new business. Download this case study now to get insights on how one insurer boosted their retention rate through analytics and smarter tactics. The insights they gained helped:
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