So, you want to move toward a fee for services dental practice? They’re not forcing you at gunpoint, are they? Your participation is a choice. Just like choosing to run a Google Ad campaign or spend money on a direct mail campaign, insurance participation is one of many marketing options available to you.

With zero emotion, here's a pragmatic business definition of insurance participation: ‘The dentist agrees to collect less than their normal fee. In return, the dentist is listed in a printed directory and listed on an insurance website. The sole purpose of these listings is to potentially attract new patients to the practice.’

Of course, a dentist also has the ability to spend money to promote their practice to fee for service patients. And, of course, the two do not have to be mutually exclusive. Keep reading to find out the 8 steps to creating a fee for service dental practice.