While hardware plays a role in driving enterprise mobility, it’s the apps that deliver value to the user, not the device. Mobile device management (MDM) based systems alone can be insufficient for securely deploying mobile apps to all potential users. A mobile application management (MAM) solution is an enterprise “system of record” that secures, deploys, and manages mobile apps throughout their entire lifecycle. This case study outlines the three common use cases in which organizations use MAM, alongside their existing MDM, to solve all of their enterprise mobility needs.