Visual Business Intelligence: Enabling Discovery and Delivery of Insight

As Business Intelligence (BI) spreads across the organization, more types of decision maker are seeing a need for the visibility and insight these solutions can provide. The challenge for many decision makers is that the analytical functionality in place is too technical or time-intensive to aid their decision process. Aberdeen's July 2012 report, Agile or Fragile? Your Analytics, Your Choice, revealed that more business users these days are taking ownership of BI by relying less on IT and creating their own reports and dashboards in a self-service manner.

This research investigates the so-called “front-end” of the analytical spectrum, the delivery of business insight through the use of reporting tools, dashboards, portals, and other means of getting timely and visually intuitive insight into the hands of decision makers. The research demonstrates that companies providing better visual BI capabilities reap the benefits of broader analytics usage across the organization and enhanced business performance.

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