As the Advisory Services landscape continues to evolve, AI technologies will increasingly be indispensable for enhancing practitioner work and delivering modern services experiences. However, success with AI isnʼt simply about whether firms adopt the technology, itʼs also about how they adopt AI. Firms who experience the largest benefits of AI, will go beyond simply adopting off-the-shelf AI chat bots. The unlocking strategy for Advisory firms will be in embracing Practitioner-Centric AI – AI that is purpose-built for Audit and Advisory teams.