Understand the Role & Influence of the Technology Decision-Maker

Based on the 2020 IDG Role & Influence of the Technology Decision-Maker research, this white paper dives into the expanded role of the IT decision-maker (ITDM) as technology’s responsibility in business increases and organizations upshift technology investments. 

Download the white paper to get deeper insight into:

  •  The types of tech purchases organizations are planning to make and their likelihood to seek a new vendor.
  • How the pandemic has caused IT purchase disruptions, whether that be centralizing purchase decisions or extending the process.
  • Who is involved in each stage of the tech purchase process and the number of IT and LOB influencers is expected to shift.
  • The information sources that ITDMs rely upon throughout the buying process, and which sources are increasing in importance due to the pandemic.


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