IT can be a source of competitive advantage and company stability or, conversely, if done poorly, can sabotage a company’s ability to compete or retain their most valuable clients.

There are four deadly pitfalls IT managers must avoid:

• Fail to protect the digital assets of a business
• Fail to use innovative technology for competitive advantage and enhanced productivity
• Fail to use IT resources efficiently and economically
• Fail to respond to end user needs and the new mobile environment

IT managers who navigate around these pitfalls will be considered valuable assets who contribute strategically to the success of their companies. Those who are ensnared will not be viewed so highly. Read on for insight into these pitfalls and how to avoid them.