Traditional VARs or Value Added Reseller have that innate hunger for success in cloud computing as it is a burgeoning technological industry that promises infinite profit yields. Moreover, taking advantage of this sudden jolt in the importance of cloud computing requires proper strategies so you can efficiently achieve the success you want.
These strategies will allow you to take advantage of this shift in cloud computing, which affects businesses relying on IT services for their business to function:
Vendor Relationship Restructuring
If you take a close look at the market nowadays, more and more resellers are actually easily topping up tech vendors who were usually the ones that usually dictate the marketplace terms. Now, more and more resellers are taking over that power, increasing the need to make a reconstruction of vendor relationship for reseller benefit.
Restructuring will lead to better margins and discounts on various cloud technologies, which is helpful for businesses and resellers. There are already companies that offer their resellers 100% revenue for every yearly subscription they make.
Subscription Makeover
You should develop a business plan that will allow the implementation of subscription fees on a particular tame frame if you want to be one of the most powerful cloud service players in the future. Take a close look at your subscription models and devise a plan that will be good for both you and your subscribers.
Resell Value Added Solutions
You can only resell value added solutions on your very own infrastructures if you turn into an MSP. This will allow you to enjoy various options in a marketplace that is filled with cloud services. This is considered as a good strategic move as most tech vendors will offer more revenue sharing opportunities during a tough time in the economic environment.
Provide True Value
As a reseller, it is time for you to look into providing true value to your services as more and more enterprises choose to rely on the cloud. Help these enterprises make sure that their move to the cloud is the best solution through providing them with financial analysis and helpful services.
Take Over Vendor Management Organizations
Resellers are now poised to take over VMOs when it comes to providing small and mid-size companies with cost, contract, and detail management with their subscriptions. VARs should take control of this particular market, as they possess all of the qualities needed to provide affordable and quality service for these small and medium sized businesses.