All data is created equal, right? A few missing pieces of information here and there, a few duplicate addresses - no big deal, right? The fact is, poor data quality can manifest itself in a variety of ways in the typical organization. Some of the impact is on the IT staff and the more sophisticated technical decision makers, as more time is required to cleanse and prepare data for analysis. However, the biggest impact is felt by business users forced to make critical decisions based on a shaky foundation of data.

In this Knowledge Brief from Aberdeen Group, learn how effective data preparation can have a substantial positive impact on these users.