As customers become more comfortable with—and expect—digital-first interactions, health insurers have taken a significant interest in optimizing the enrollment process. This transition has largely stemmed from a commitment to improving the member experience and making benefits more accessible and understandable on the heels of the COVID-19 pandemic.

To find out how companies are accelerating their digital transformation efforts, we surveyed 108 health insurance and provider executives. This report details those findings and discusses the principles of digital excellence in a post-pandemic era. Download our informative survey report to learn your peers’ thoughts on:

• How the COVID-19 pandemic has accelerated investments in digitization
• The top factors for improving the onboarding process and membership experience
• The rise and relevance of personalized outreach