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The Impact of Data Breaches on Reputation & Share Value

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This Ponemon Institute research report examines how a company’s reputation, share value, and customer loyalty can be affected by a data breach, from the perspective of IT practitioners and marketers. As part of its research, Ponemon surveyed consumers to learn their expectations about steps companies should take to safeguard their personal information and prevent data loss. To protect brand and reputation, it is critical the C-suite and boards of directors address consumers’ expectations about how their personal information is used and secured. Read this research report to learn more.

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