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The Forrester Wave: Data Management Platforms

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You know the importance of identifying your best customer segments and treating them right. You also know that takes a ton of work. But it’s work that Adobe can help you accomplish with our integrated and secure Data Management Platform (DMP). By using Adobe Audience Manager, Adobe’s DMP offering, you’ll aggregate data from all your sources to better understand your current customer segments, while Adobe also helps you identify new audiences to target.

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