 | Product data is in many ways a unifying force across organizations and industries. Many different companies often participate in bringing a product to market, from design to manufacturing to shipping to retail outlets. Across all of these phases, information about the product is created, shared and stored. Regardless of where a particular company sits along the product development lifecycle, keeping this product data well managed and accurate is an essential part of efficient, reliable business practices. Aberdeen's April 2012 research study on Master Data revealed that organizations that had invested in Master Data Management (MDM) systems or Product Information Management (PIM) tools were able to ensure higher levels of data quality both to internal employees and external business partners. By supplementing these systems with other tools and data management best practices, they were also able to outperform their peers in critical areas of product delivery, product sales and customer satisfaction. Request Free! |
