It’s not easy to track the path of today’s digitally-savvy traveler. But with the right investment in technology, data and integration services, and strategic capabilities, it can be done. The 2017 Digital Transformation Report reveals how travel marketers are evolving their digital infrastructure, both on the front and back end. It provides an overview of industry best practices and includes:
• Strategic insights from travel marketing executives
• A look into the mindset of today’s digital traveler
• Four pillars to guide your digital transformation
