Historically, many studios and broadcasters have relied on linear tape-open (LTO) tape as the most economical option for long-term media archiving and backup — but that is beginning to change. The increasing costs of maintaining and expanding aging tape libraries are prompting many businesses to explore other options. At the same, the costs of more modern and flexible solutions like object storage now make them a cost-effective alternative to LTO tape. This report examines how object storage stacks up against LTO tape for media archives and backup.