The uptake of remote working has accentuated difficulties in conducting remote sales engagements due to poor customer data quality. This includes data accuracy, visibility into HCP/HCO relationships, and frequency of data updates.

Download the report for benchmarking data on:

• The importance of customer reference data for field force effectiveness
• Use of digital channels as part of an integrated engagement strategy
• Top-ranked attributes for customer reference data, and data quality initiatives planned over the next year
• How innovative companies are thinking differently about customer reference data