Plant-based meal-kit delivery service Purple Carrot has been growing strong since it came on the meal delivery scene in 2014, but it was beginning to see diminishing returns with its primary marketing channels. Plus, new customer acquisition costs were sky-high. The company decided that the best way to diversify and strengthen its marketing mix was to develop a partnership program. Given that it would be its first foray into affiliate partnerships, Purple Carrot was intent on getting tracking set up correctly.