The construction industry is facing extreme demands for speed, sustainability and customization. The only way to meet these demands is to break free of the constraints of today’s trade-based prefabrication and subcontractor coordination mentalities. Productization drives more value, offers more scalability and bypasses financial sinkholes rampant in trade-based industrialized processes.

As productization becomes more widespread, construction value chain players will reorganize and collaborate more closely through virtual twins. GCs will serve as prime integrators of multi-trade modules. Specialty contractors will morph into virtual makers. Microfactories will become more prevalent.

Forward-thinking business leaders are already adjusting their business models around virtualized processes, digital deliverables and off-cycle product management. Construction teams will ultimately maximize value with integration-ready construction modules that include multi-trade assemblies, generative variants and standardized interfaces. The 3DEXPERIENCE platform offers the functionality necessary to support construction virtual twins, productization and integration-ready modules.

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