Enterprise Mobile App (EMA) adoption is on track for rapid growth throughout 2013 and beyond, based on Aberdeen research into the business benefits of enterprise mobile application (app) development and deployment dating back to 2011 . TheApril 2013 Aberdeen report , Enterprise-Grade Mobile Apps: Powering Organizational Transformation, found that 62% of the top perform ers, the Best-in-Class (see sidebar) , already have a formalized Mobile Software Initiative (MSI – see definition on the next page ) in place, 35% more than all other respondents combined. Although organizations are developing mobile apps to remain competitive and optimize their business processes, most are not fully prepared to function internally as mobile app production companies . This Analyst Insight analyzes the pressures this increasing demand and shortage of app development skills places on them, and identifies the essential steps required to master the art of Mobile Application Lifecycle Management (MALM).
