The communications industry has been one of the first industries to not only adapt, but embrace AI as the technology has evolved over the past decades. With these changes has come the complex challenge of harnessing ever-growing sources of data. Today, communications service providers have a new opportunity to drive revenue, reduce costs, stay compliant, and harness the potential of Data and AI, while protecting the customer’s privacy and trust.

Join this webinar to learn:

- The impact of the evolving AI landscape across marketing, sales, fulfillment and service
- The challenge of having a separate Data management strategy and separate AI strategy
- How communications service providers must have a unified Data + AI + CRM + Trust strategy in order to reduce churn and increase

Speakers

Jennifer Clark
Principal Analyst - Cloud Infrastructure and Edge Computing, Heavy Reading
Heavy Reading

Cloud Infrastructure and Edge Computing. Clark provides actionable insight into service provider evolution, examining the challenges and opportunities facing network operators as they move towards 5G and IoT with an increasingly virtualized and cloud native infrastructure. Clark examines the solutions and technology reshaping the telco data center, technologies such as Edge Computing, Open Source, OpenStack, container networking, Network Orchestration, Data Center Interconnect, Software Defined Networks (SDN), and Network Functions Virtualization (NFV).

Clark started her industry research career with the Yankee Group, which was acquired by 451 Research in 2013. She held the role of Sr. Vice President at Yankee Group. Prior to joining Yankee Group, Clark was Manager of Network Planning and Strategy for Wang Laboratories'corporate data network. She began her career at Wang with responsibility for the domestic and international roll-out of Wang's packet network, connecting more than 250 locations in 14 countries. Before joining Wang, she was a member of the IT research and development division of Commercial Union Insurance Companies.

Clark is a highly regarded speaker at industry seminars and conferences and is frequently cited by the commercial and trade press. She has been a guest lecturer at the MIT Sloan School of Management and is a member of the IEEE. She holds a B.A. degree from Mount Holyoke College.

Kishore Sannidhanam
Vice President, Communications and Media Industry Advisors,
Salesforce

Kishore leads the Global team of Communications Industry Advisory, Solutions and Ecosystems function for Salesforce. He has over 20 years of experience working in the communications and mediaindustry with operators globally, of whichhe spent 10 years at Salesforce.

Meenakshi Ganesh
Product Marketing Manager
Salesforce

Meena is a Product Marketing Manager for the Communications industry vertical, where she focuses on setting the messaging and positioning for predictive AI & generative AI-centric products and solutions, collaborates closely with product management to align with market needs, and leads go-to-market strategies for Salesforce’s Communications Cloud.

She brings over a decade of experience from the Communications industry in driving high-impact marketing, product, and operational initiatives in the B2B SaaS space. Her expertise revolves around product marketing, partnerships, and AI-driven solutions. Meena also serves as a member of the Partner Advisory Board for the Communications Cloud. Meena is a recognized subject-matter-expert in the telecommunications industry, with experience across leading technology initiatives to enhance network efficiency, reduce costs, and rollout new technologies.